Branding in Puerto Rico
Your brand is much more than a logo: it is what people perceive about your business. We define your identity — colours, typography, style and tone — so you are easy to recognise and remember.
Everything about Branding
Branding answers questions such as: who are you, who are you talking to, how do you differ and how do you want to be perceived? From there a coherent visual and verbal system is built: a colour palette, typography, an image style and a way of speaking that repeat across everything you do.
A well-defined brand saves time and money in the long run, because every new piece is created on a clear foundation. It also helps convey trust: customers tend to choose those who look consistent and professional. We leave you a simple guide so you and anyone working with you can apply it properly.
This is for you if…
- You are launching a business and want to start on a good foundation
- Your current image is inconsistent or out of date
- You want to stand out from the competition
How we can help
Initial conversation
We understand your business, your audience and what sets you apart.
Colour palette
Main and supporting colours, with recommended use.
Typography
Fonts for headings and text that reflect your personality.
Visual style
Criteria for photographs, icons and layouts.
Tone of communication
How your brand speaks in Spanish, English or both.
Simple brand guide
A clear document to apply your identity consistently.
How we work
We get to know your brand
You tell us what you do, who you speak to and what you want to convey.
We explore ideas
We prepare visual proposals and discuss them with you.
We refine
We adjust the chosen proposal until it represents you well.
We deliver files
You receive files ready for web, social media and print.
Frequently asked questions
What is the difference between branding and a logo?
The logo is one element of the brand. Branding also includes colours, typography, visual style and tone of communication: everything that defines how your business looks and sounds.
Can my brand be in both Spanish and English?
Yes. In Puerto Rico it is common to communicate in both languages and we can define how your brand expresses itself in each.
What do I receive at the end?
You receive the elements of your identity and a simple guide to use it; if you need, we can also create the logo and applied pieces.
Related services
Shall we talk about your project?
Tell us what you need. We reply in Spanish or English.
Request a quote